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Jennifer Flay © Max Tetard
An art market expert and renowned exhibition curator, Jennifer Flay founded and directed the Jennifer Flay Gallery in Paris from 1991 to 2003. Director of the FIAC from 2003 to 2021, then Deputy Managing Director, President of the Advisory Board of Art Basel Paris in 2023 and 2024, Jennifer Flay has been Advisor to the President of the Fiminco Group since 2022.
Let yourself be guided by his expert advice:
Rule number 1: Have Fun and Enjoy Yourself 4u6c3p
1/ Let yourself go with your favorites: FALL IN LOVE.
2/ Never buy a work that doesn't appeal to you, that doesn't fascinate you, that doesn't irresistibly catch your eye. Loving the work you've chosen without reservation is the best guarantee that you won't regret your purchase.
3/ Don't buy for the wrong reasons. Don't give in to the pretext that a particular work will tick a box in your interior design, nor to the pretext that a particular artist could be worth a lot of money in the future.
4/ Dive into it yourself. Connect with your inner self. Choosing is a form of cognitive introspection, almost a meditation. You will emerge from it feeling stronger.
5/ Don't be afraid to "make a mistake." The works you choose will mark the stages of your personal evolution. A life with art is like a journey made up of multiple encounters. The attachment lasts, like that which one might have for a first love.
Rule number 2: Get a visual culture 75b24
1/ Nourish your eye, educate it. Water and sharpen your senses, your vision and your feelings.
2/ Visit museums, galleries and art fairs.
3/ your visual education by referring to art history books.
4/ I recommend IRIS, ArtMajeur's artificial assistant. Fun and surprising, whatever your level of initiation into art history and contemporary creation!
Rule number 3: What is collecting contemporary art? 253b5k
1/ When we talk about CONTEMPORARY ART , it is nothing more nor less than the artistic production of our contemporaries. This is why it is urgent to take an interest in it!
2/ Artists work for all audiences, not for the “happy few”.
3/ There is no single truth in art. All interpretations have their value. Trust your eye and be fully aware that your perspective and feelings are legitimate.
4/ The desire to live surrounded by works and objects that bear witness to the creativity of one's fellow human beings is important and precious. It is "being of one's time" in the truest sense of the word.
5/ Never lose sight of the fact that buying works of art allows artists to live.
Jennifer Flay
